What is WeChat Mini Programs?
WeChat is today rolling out “Mini Programs,” embedded apps which require no download or install.
Mini programs are deliberately meant to be discovered socially through friends or in the real world by scanning QR codes. There is no official app store for mini programs
Once used, these instant apps remain listed within a user’s WeChat, but can be removed easily with a swipe – just like a message.
One additional feature available only on Android: the WeChat instant apps can be pinned to
your phone’s homescreen.
With so many features possible, the new Wechat “Mini Programs” pose a challenge to Apple’s App Store and to the array of Android app stores popular in China, even in the worldwide scale.
They could also pull people away from Baidu and other search engines.